AFTCO E-commerce Website

aftco.com is home to a wide selection of performance apparel and fishing tackle, along with an extensive library of original content, including how-to guides, conservation articles, tournament recaps, species spotlights, and more.

The site's latest design iteration is built on a modular system that provides control over content presentation while maintaining consistency and engagement. I designed the UI and leveraged the capabilities of Shopify Plus and Contentful CMS to craft a versatile assortment of blog, page, and product templates.

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