AFTCO ICAST 2022 Tradeshow Booth

Held annually in Orlando, Florida, ICAST is the premier platform for showcasing the latest fishing gear and apparel, fueling year-round sales in the recreational market.

At ICAST 2022, AFTCO went all in on their commitment to sustainability with a booth constructed entirely of recycled cardboard. This environmentally conscious installation measured 50-by-30-feet and stood at 12-feet tall.

I designed the visual elements, integrating lifestyle imagery and prominent branding. The design also recognized AFTCO's conservation partners and encouraged industry members to actively embrace sustainability in their daily lives.

Details

Year
2022
My Role
Graphic Design
Creative Direction
Matt Florentino
Mfg. & Assembly
Cartonlab
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